free trade

Applied Materials

Free Trade: It Takes One to Know One

Did you know that 85% of all consumers worldwide live outside the U.S.? So what does that mean for us? It means that if we can’t access markets around the world freely, we can’t sell to many of them – not products, not services, not ideas, not anything. In a time of economic uncertainty, it’s instinctual to want to hunker down, protect what we have, and think about closing down the borders to trade. But that’s dangerous thinking.