Applied Materials and Tokyo Electron Unveil Eteris

It’s with great pride that I share today’s news. Applied Materials and Tokyo Electron (TEL) achieved another important milestone in creating a new global innovator by unveiling the name of our new company: Eteris™ [pronounced: eh-TAIR-iss].

At a press event, Tetsuro Higashi, Chairman, President and CEO of TEL and Gary Dickerson, President and CEO of Applied Materials, revealed our new company name and logo to an enthusiastic crowd assembled for our annual Analyst Briefing in San Francisco. The new name builds on the strong legacies of Applied and TEL, creating something even greater than the sum of the two.  

The word “Eteris,” is bold, speaks to what makes us unique, and is representative of our future together and what we aim to achieve. The name, derived from the concept of ‘Eternal Innovation for Society,’ captures our commitment to creating and enabling technology innovations that improve the way people live. Eteris is more than just a name; it embodies our aspirations to make a positive, lasting impact on the world and to achieve great things together. It speaks to our focus on innovations that will enable our customers and move our industries forward.

The Eteris logo celebrates our role in realizing the incredible possibility of technology. At the heart of the mark, the bright green anchor symbolizes the energy of our company, the power of our technology and the foundation of innovation we provide to enable customer success. From there its bright colors and new dimensions expand, representing the many innovations that Eteris will make possible every day around the world.

As we celebrate the unveiling of the new name and logo, and the progress we are making in our merger, it’s important to note that the deal is not final yet.* We will continue to operate as two separate companies until the official close of the transaction (expected in the second half of 2014).

We hope you share our enthusiasm for our new name and mark; let us know what you think about the new name and logo in the comments section. Here’s what others have said about the news so far.  

“Applied Materials is one of Silicon Valley’s earliest companies, and now it is becoming one of our newest. Creating Eteris is a quintessential Silicon Valley story of reinvention and renewal. The name is bold and dynamic, suggesting a commitment to innovation at the forefront of where the technology industry is headed.”

John C. Hollar, President & Chief Executive Officer, Computer History Museum

“The big benefit of combining Applied Materials and Tokyo Electron is the increased ability to enable innovations that drive the industry forward. It is great to see this concept is literally reflected in the new name. Eteris clearly represents management’s commitment to creating a bold new identity with an enduring vision focused on innovation. Technology is the path to solving many of society’s biggest problems. Eternal innovation is the only way to get there.”

G. Dan Hutcheson, CEO and Chairman, VLSI Research

“Eteris is an exciting new name for a Silicon Valley pioneer that plays an essential role in the technology that drives our world. The new name reflects Applied’s long-standing commitment to the betterment of society and a future that’s as bright and energetic as the colors of its mark. While Eteris is new, it is rooted in the creativity and innovation that infuses Silicon Valley and is a name I expect will represent the on-going stewardship of our community.”

Connie Martinez, CEO of Silicon Valley Creates


* Completion of the merger is subject to certain regulatory approvals and customary closing conditions.

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