Max McDaniel

After 16 years in the semiconductor equipment industry, Max transitioned into the flat panel display world. Currently he is a member of Applied's Display and Flexible Technology group.
Quest for More Durable Displays

Quest for More Durable Displays

Our display survey revealed a consumer sentiment that should surprise no one: cracked mobile screens are a big problem worldwide. Applied is working closely with customers and others in the industry to develop manufacturing technologies that not only deliver high-quality, power-efficient mobile displays, but also enable more durable screens that can withstand being dropped and can better endure wear-and-tear over time. 
Consumers Love Big Screens

Consumers Love Big Screens

This next post in our series examines consumer attitudes towards TV displays with a focus on screen sizes and key trends coming out of the Consumer Electronics Show in Las Vegas.Not surprisingly, our recent consumer survey showed that bigger is better: respondents worldwide desire big flat screens.
What Consumers Want from Their Displays

What Consumers Want from Their Displays

As a leading flat panel display equipment manufacturer driving the industry roadmap, Applied Materials commissioned an international survey of consumers to solicit general attitudes and preferences for mobile displays and flat screen TVs. Insightful and a bit surprising, the results highlight the features consumers want most.