Dana Tribula

Dana focuses on what customers across all business sectors want most: maximum return on their capital investment. As the chief marketing officer for Applied Global Services, Dana is using her 15 years of experience in the semiconductor industry to define innovative service products that help ensure customer satisfaction across the globe.
The Evolution of the Semiconductor Service Model

The Evolution of the Semiconductor Service Model

Once upon a time, microchips were (relatively) simple and so was servicing the machines used to make them: if a machine stopped working, you called a technician. We call this break/fix model Service 1.0.As chips became more sophisticated, instead of just repairing the equipment, Service 2.0 aimed to make it faster and more efficient.Today, chips are almost unimaginably complex and we’re on the brink of Service 3.0, where virtually everything in the fab is monitored to identify subtle shifts that could affect chip performance.Recently, Dan Hutcheson, CEO of VLSIresearch, explored the evolving nature of service with Charlie Pappis, group vice president and general manager of Applied Global Services.
Lowering Chip Manufacturing's Carbon Footprint

Lowering Chip Manufacturing's Carbon Footprint

Lots of innovation in the semiconductor industry goes towards making chips more energy-efficient. Less attention is paid to lowering the carbon footprint of the chip manufacturing process itself.Now, Applied's engineers have developed a smart technology that conserves resources by synchronizing the process tools in the fab with their support systems in the subfab. The new technology can reduce CO2 emissions for a CVD[1] chip processing system by 220,000 pounds annually[2]. When you consider that a modern fab may have more than 200 tools that could use this “green” solution, the total opportunity to lower the carbon footprint becomes quite impressive.
Using Experts and the Internet: A Fast, Green Way to Service Equipment

Using Experts and the Internet: A Fast, Green Way to Service Equipment

 When something goes wrong with a process system, manufacturers need immediate help. Thanks to the internet, there’s often no need to get on a plane when you can use a humble web browser to peer inside machinery located thousands of miles away. Using Applied Materials’ remote access capability, the company expects to avoid enough travel to save more than 650,000 pounds of CO2 emissions this year alone.
Harnessing Collective Wisdom

Harnessing Collective Wisdom

We’ve talked about the economic and environmental benefits of local solar ecosystems before on this blog, but even the best team can benefit from the experience of others, wherever they’re located. When it comes to making anything work better, collective wisdom is a powerful tool.