As head of Corporate Marketing, Kurt is responsible for brand strategy and building marketing capability at Applied. His major motivator is spreading the big-picture perspective regarding Applied Materials’ brand. How people view Applied isn't just influenced by tradeshows and ads, it’s how the company’s products perform and how we behave that impacts the company's reputation.
The megatrends of mobility, connectivity and cloud computing are propelling our industry’s growth. Mobile electronics are driving significant changes in consumer behavior including faster adoption rates for new products combined with hunger for new features, longer battery life and brighter, higher resolution, touch sensitive displays. And nowhere will Applied Materials’ role in these trends be more apparent than our presence at SEMICON West this July!
I am excited to announce that Applied Materials will be on the show floor at the Moscone Center this year, where we will showcase the process capability required to build today’s transistors, interconnects and stacked IC packages, to fuel the next generation of computing technology for today’s mobile society.
We’ve all seen it happen many times, especially during major events such as the post-thanksgiving Black Friday, Cyber Monday and holiday sales: gadgets that were expensively priced for early adopters are suddenly affordable and accessible to the average person, which in turn spur a jump in demand. A 55-inch 3D LED TV, for example, that retailed for more than $3000 USD not too long ago now sells for about $1300 (and it comes with a 3D Blu-ray player and 4 sets of 3D glasses!) Similarly, a respectable laptop PC can cost less than $300 USD these days when they were more than $2000 just a couple years back. My 486 desktop computer used to be two grand! Aside from consumer electronics, we’re seeing similar trends of cost reduction in industries such as solar and LED lighting. A photovoltaic (PV) solar module that used to cost more than $5 per watt five years ago now goes for about $1.50 per watt. LED light bulbs for general lighting sold for more than $40 per bulb in hardware stores two years ago now sell for less than $20, and I am sure they will be comparably priced with today’s CFL bulb in the near future.
So how do these incredibly technologically advanced products become so affordable? The answer is technology and scale.
Applied Materials has a long history of supporting arts in our neighborhood communities and this year we had the pleasure to collaborate with San Jose State University (SJSU) to design our 2011 Holiday E-Card.
A team of young, impressive, and highly creative students from the Animation/Illustration’s “Shrunken Head Man Club” within SJSU’s Art Department did an outstanding job of creating a family (literally) of semiconductor and LCD enabling products and made them come to life in a fun and whimsical way.
On exhibit at CES - “Surface PCs" - a PC with a very large unbreakable screen with touch panel capability.
At this year’s Consumer Electronics Show (CES) in Las Vegas, 140,000 attended to check out the 20,000 products being introduced. Luckily, it was a tradeshow, so they don’t actually sell you any of the gadgets, otherwise, I could've really burned a hole in my wallet. Here’s a quick recap of what I noticed at this year’s Gadgets "R" Us.
The Aspen Ideas Festival has been an amazing opportunity to see what some of the greatest minds in the world are doing to help the world innovate and progress. Applied Materials’ focus was on how our high-tech manufacturing has the potential to re-energize the U.S. manufacturing sector (watch Applied Materials Chairman and CEO Mike Splinter’s talk here). Other topics discussed have ranged from encouraging consumers to be green to redefining the purpose and goals of higher education.
Today Applied Materials’ CEO Mike Splinter took part in a well-known global thought-leader forum: The Aspen Ideas Festival. Dedicated to the notion that bringing the major policy, business and social leaders of the world together can lead to more meaningful discussion and action, Applied is proud to be able to take part in such a prestigious event.
Specifically, we’re excited to connect with people who, just like us, want to create a cleaner, brighter future for everyone.
When I say glass, I literally mean glass as in window glass. In Abu Dhabi, the installation of 12,500 individually-shaped glass panels on the façade of the Capital Gate was recently celebrated. When completed, the Capital Gate will serve as the focal point of Capital Centre, a business and residential micro city being developed around the Abu Dhabi National Exhibition Centre.
During the week when world leaders were debating how to solve global warming at the Copenhagen climate summit, the world’s largest power generation exposition and conference (known as Power-Gen International) was held at the opposite end of the globe, at viva Las Vegas. This was a huge conference with over 18,000 delegates from more than 25 countries.
Not too many people realized that electric cars once outsold gasoline cars in America in 1900. In fact, electric vehicles (EVs) developed then were seen as better performers than gasoline-based cars because they didn’t have the vibration, smell, and noise associated with their gasoline counterpart. Now EVs are considered a niche and Americans’ gas combustion cars consumed about 400 million gallons of gasoline per day in 2006.
Kurt Kwok vice president of corporate marketing at Applied Materials on an electric motorcycle that is sold in certain Best Buy stores in the US.