Applied Blog

The Applied Blog team will publish blog posts of general interest to our readers.
Applied Materials

Carbon: Cost vs. Price

Given the increasing discussion around cap-and-trade in the United States (U.S.) in the lead up to COP15, many members of the media have been asking for Applied’s perspective on the impact of a "price" for carbon on business. Politics aside, it's important to recognize that while carbon may not currently have a "price" it does have a cost — we're just not accounting for it.
Channeling Innovation to Benefit Humanity

Channeling Innovation to Benefit Humanity

It would be tough duty to be a judge for the Tech Awards, the annual global technology competition sponsored by Applied Materials. Every one of the laureates, as they call the amazing group of finalists each year, made it through a rigorous judging and application process, lead by Santa Clara University, to the final awards gala in San Jose, California. Every one of them is worthy of an award.
Applied Materials

New York Times on Solar and COP15

The New York Times is out today with their Special Section on the "Business of Green".  The section is well worth a read.  In particular, Applied's Mark Pinto is featured in a piece about the COP15 and the role that governments must play in helping make renewables a meaningful part of the global energy mix.  Pinto was also featured earl
Applied Materials

Cusp of Opportunity

China’s move to solar was highlighted in a USA Today article, including comments from Applied’s Chief Technology Officer Mark Pinto and U.S. Department of Energy Secretary Steven Chu. Chu observed, that once China’s central government decides on a policy, it can execute quickly through the nation’s handful of state-owned utilities. In sharp contrast, in the United States there are thousands of electric utilities and massive regulatory and environmental hurdles to overcome. Check it out.