It might be the understatement of the year to say that Flash memory is popular. Every year, we consume nearly twice as many bits as the year before.

Consider these nuggets: Today’s smart phones have more Flash memory than a desktop computer’s hard drive from the mid-1990s. Even budget phones can capture high-definition (HD) video and share it on the web. Flash-based solid state drives have moved from exotic to commonplace in just the last couple of years.

This has been made possible by a precipitous fall in the cost-per-bit. Every five years, the cost falls by an order of magnitude. How do memory makers cope with this treadmill?

Read More