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Bruce Klafter's blog

Applied recognized in CR Magazine’s 13th Annual 100 Best Corporate Citizens List

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Corporate CitizenshipI’m honored to announce that Applied Materials was once again recognized in Corporate Responsibility Magazine’s annual 100 Best Corporate Citizens List, one of the world’s top corporate responsibility rankings.Read more

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Energy Efficiency Standards Revisited

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There is compelling new evidence that well designed standards for energy consuming products can drive innovation and save consumers enormous amounts of money over the life of those products. This is a thesis that I have expressed support for on more than one occasion.

A new report entitled “The Efficiency Boom” is the work of the American Council for an Energy Efficient Economy (ACEEE) and a multi-stakeholder group called the Appliance Standards Awareness Project (“ASAP).

The report takes a retrospective look at the various energy standards that have been adopted since the 1980s as well as potential new or updated standards in 34 categories (e.g. industrial boilers, dishwashers, microwaves, computers, televisions, lighting fixtures and so on). The energy and dollar savings from these standards are truly impressive.Read more

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Life in the Fast Lane – Electric Vehicle Observations

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Recently I had the opportunity to use a Nissan Leaf™ for several full days, a much more interesting exercise than a simple test drive. As someone working in the sustainability area, as a co-chair of the California Clean Cars campaign and as a likely car buyer in 2012 (my current vehicle has over 230,000 miles on it) I am very interested in the electric vehicle (EV) market.

Nissan’s Leaf™ is among the handful of low emission cars that are presently authorized to carry a Clean Air Vehicle Sticker, entitling a single occupant to use the carpool lanes during rush hours – a very nice side benefit to EV ownership that helped speed my commute this week.

My general impression of EV driving is very favorable. Read more

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Reflecting on the 41st Anniversary of the Clean Air Act

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At this time of year, when many of us will be traveling to visit families--either by plane, train or automobile, it is worth reflecting upon one of the United States’ seminal pieces of environmental legislation, the Clean Air Act.

The Clean Air Act, established in 1970, is celebrating its 41st anniversary this December 17.

In 1970, California’s population was only 20 million. During that same decade, in 1975, the Los Angeles basin recorded 118 Stage 1 smog alerts. By 1980 the state’s population had reached 24 million and 17 million automobiles racked up over 155 billion vehicle miles (!) By 2010 our population reached over 38 million, a doubling from 1970, but many air quality statistics demonstrate some remarkable improvements: the number of smog alerts in the South Coast has fallen by over 95% and some years have seen zero such incidents; emissions of nitrogen oxides and hydrocarbons from cars are down 200,000 tons from the peak in 1990 despite vehicle miles growing to 280 billion miles annually. Read more

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The Future of Social and Environmental Responsibility

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A gathering of 2000+ twenty-somethings these days is usually a rave party or another edition of Occupy Wall Street. The gathering I attended last week in Portland, Oregon, however, was something much different, it was a convening of young people from universities around the country and abroad, all of whom are vitally interested in using business skills to tackle the world’s toughest problems. Read more

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